Bookmark Marketing

Bookmarks are a useful marketing tool that appeals to a wide audience ranging from an occasional reader to a regular bookworm. Simple and cost effective, custom printed promotional bookmarks create front of mind awareness every time your prospects and customers pick up their favorite book.

Here are a few ways to boost business with bookmarks:

* Maximize your advertising space by printing on both sides of your bookmark.

* Use a bookmark as a save the date reminder for upcoming events.

* Incorporate useful information, such as a calendar or ruler on one side of the bookmark.

* Use a die-cut shape for unique appeal. A pizza delivery business could distribute bookmarks designed as a slice of pizza, including delivery phone numbers.

* Advertise discounts or monthly specials. For example, receive a free haircut with any color during the month of May.

* Hand them out with every sale. After all, your best customer is one who has already purchased your product.

* Mail bookmarks to a local targeted area to attract new business. Include a coupon or special discount for a first time customer. It’s cheaper and more effective than placing an ad in the phonebook or newspaper, and it draws immediate attention.

* Send bookmarks with every piece of mailed correspondence, including invoices, statements, holiday cards, quotes, and newsletters.

* Use them as a mini-billboard. Post them on a bulletin board at a local business, such as a gas station, supermarket, community center, etc.

* Hand them out at tradeshows and conferences. Bookmarks are an affordable takeaway with long term promotional benefits.

* Give bookmarks to a complementary business in your local area.

If you’d like help creating a bookmark to boost sales and promote your business, give us a call or visit our website. We’re full of great ideas and would love to help you leave your mark!

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