
There are many things to keep in mind when creating a quality printed product. While there are endless combinations of colors and special effects that can be printed or displayed on a screen, the image you see on your monitor does not necessarily reflect the image you will get from a final printed product.
Here are a few dos and don’ts for when you create your printed masterpiece:
- Don’t create documents on a larger size paper and draw in crop marks.
- Do create your document the same size as the piece will print. For example, if the finished size of a job is 7 1/4 x 10 1/2, don’t create the job 8 1/2 x 11.
- Don’t stylize fonts by using shortcuts for bold, italic, underline, etc.
- Do use fonts that are available in your pull-down font menu.
- Don’t copy and paste graphics into your document, as it will not create a link.
- Do import graphics into your document.
- Do use a bleed of at least 1/8” over the edge of the page if you desire printing to go to the edge of the page.
- Do use high-resolution images.
- Don’t create in CMYK if the color is spot color.
- Don’t use Microsoft programs such as Word, Publisher, or Powerpoint for desktop publishing. Instead, have a designer recreate it in a program such as InDesign, Quark, etc. If you do use a Microsoft program, for best results, download our print driver and print directly to our website.
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