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Direct Mail Marketing: Still In the Game



In today’s hectic world of busy meetings, e-mail overload, and nonstop sales calls, it can be refreshing to browse a creatively designed direct mail marketing piece at your own leisure.

Direct mail is one of the only forms of advertising that lets you precisely pinpoint your target audience and receive fast, measurable results. Unlike advertising in mass media such as radio or television, direct mail allows you to define precisely who you're speaking to and tailor your message accordingly. For example, if you own a snow removal service, you wouldn’t waste time or money targeting apartment tenants.

Budgeting is also easier with a direct mail campaign, since you can control the number of pieces you send out on campaigns. Not only do you know who received the mailing and how much each piece of cost you, you can also track how many responses came back. This information makes it easy to calculate the return on investment for your campaigns.

There are many types of direct mailing ideas to choose from. Here are a few popular examples:
  • Postcards. They are a great miniature billboard and take only seconds to read. Your message is also exposed to an exponential amount of people as it travels through the mail and around your office. Postcards are also great for perforated coupons and loyal customer cards.

  • Self-mailers. Self-mailers attract attention because they are quick to open, and they are convenient from a mailing perspective because they eliminate the need for envelopes and stuffing. Strong graphics and a powerful sales message make it difficult to ignore.

  • Newsletters. Many customers look forward to receiving an upbeat newsletter filled with knowledgeable tips, tricks, and other relevant industry information. Newsletter direct mail is also a great way to build relationships with your customers and prospects.

  • Invitations. Direct mailers are a great way to invite customers or prospects to upcoming open house celebrations, hands-on trainings, or even customer appreciation events.

  • Announcements. Use a direct mail piece to introduce new staff, announce new products or services, inform customers that your business is moving, etc.

  • Creative packaging. Oversized or translucent envelopes will not only attract attention and stand apart in a pile of mail, but they are more likely to get opened and create a memorable impression for your business. Create more impact with a custom designed mailing label to promote your brand image.
In addition to creating front-of-mind awareness, direct marketing is also a great way to support your outside sales staff. Direct mail pieces are a great lead-in for many conversations that lead to sales.

If you need help creating your next direct mail campaign pieces, look no further, call Solid Impressions. Our team of experts can help you along every step of the way to achieve direct marketing success. Turn to us for creative strategy and state-of-the-art print production. Our experienced staff is eager to exceed your expectations and provide the right solution for your next printed project.

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