Skip to main content

Creative Coupon Offers

It's an age-old debate. Which is better: percentage off or dollar-off coupons? There is no right or wrong answer, since both options can be very appealing to consumers looking to save money. Here are a few creative offers for your next coupon campaign:
  • Offer the best of both worlds with a coupon such as: "$15 off or 15% off, whichever is higher." This will also encourage customers to buy more to save more.

  • Consider offering a bonus item to increase the value of your coupon. This will also let you compete with your competition without actually lowering prices.

  • Offer incremental percentage-off amounts based on what the customer spends. An example of this would be "save 30% on $150 or more, 20% on $100 or more, or 10% on $10 or more."

  • When using a dollar-off coupon, customers respond best to round dollar bill denominations whenever possible, such as $1, $5, $10, or $20 off. Not only are the amounts easy to calculate, but it easily translates to a bill in their pocket.

  • Try a BOGO (buy one get one) campaign, such as buy one get one free or buy one get one half price.

  • Use easy-to-remember codes like FEB20 rather than KTR10R44YZEX to make it easy to use during online checkouts.
Another great way to increase the value of a coupon campaign is to offer a follow-up survey for customers based on their purchase with your coupon. Offer another coupon as a thank you for completing the survey. Adding a survey will help you gain valuable input about what types of coupon promotions influence your customers.

Comments

Post a Comment

Popular posts from this blog

Print Coupons Are Valuable Tool for Driving Business

With the advent of the Internet and mobile technology, it may seem that print advertising has gone by the wayside. However, that is simply not true. In fact, there are still many legitimate, valuable uses for print advertising. One of those opportunities is coupons. We see coupons in grocery stores constantly. Every Sunday paper has coupons that give customers incentive to try new products or new versions of older products. Why is that? Simply put, coupons work. So how can you use coupons effectively if you're not running a grocery store? Here are some ideas to consider: Return Business Coupons are one of the best ways to obtain return business. For example, consider creating a "Buy 10, Get 1 Free" card. This type of coupon works well for businesses that sell multiples of the same type of product. Examples might include "Buy 10 earrings, Get 1 Free" or "Buy 10 ink cartridges, Get 1 Free." Another option is to offer a coupon to every...
Post a Comment
Read more

USPS Offers Discounts for Direct Mail with QR Codes

The United States Postal Service has announced a discount program that provides an amazing opportunity for businesses that want to increase their sales through direct mail marketing. For the months of July and August 2011, any business that uses QR codes on their direct mail piece will receive a 3% upfront discount off the postage amount. It is not often that the Postal Service has a sale, so this is a great time to take advantage of a discount and to also get started with your QR code campaign. Please review the FAQ below from the USPS for some general information, and please don't hesitate to contact us for help with your next direct mail marketing campaign. 2011 Mobile Barcode Promotion -- FAQs GENERAL INFORMATION, ELIGIBILITY, AND REQUIREMENTS 1. What is the 2011 Mobile Barcode Promotion? The Mobile Barcode Promotion is intended to build awareness of mobile technology and demonstrate to mailers how mobile barcodes can increase the value of mail. The promotion provides business...
Post a Comment
Read more

Designing Direct Mail That Sells

  If it sells, it is creative. This, in essence, is the first rule of direct mail design, according to legendary designer and author, David Ogilvy. But what sells? Here are a few tips to keep in mind when designing your next direct mail marketing piece: The basics are in your mailbox. When you need inspiration, just go to your own personal direct mail idea vault... your mailbox! You probably receive tons of good direct mail each year. Set aside packages that catch your eye. The companies mailing these have spent thousands of dollars researching the best methods. Why not learn from their research? Always try to beat your previous response rate. Play around with the design before sending the mailing out again. See if minor changes make a significant difference in the response rate. Send out different versions of your design to similar groups in your database, and test to see which one results in the most responses. Whatever you do, test it, and then test it again! Use words that...
Post a Comment
Read more