Marketing Fact Sheet

While brochures, flyers, and other marketing materials are great ways to offer elaborate details about your business history or products, a marketing fact sheet is a helpful way to summarize details about your business profile, such as your date of incorporation, employee stats, office locations, executive contacts, etc. While fact sheets are a popular addition to any packet of marketing information, they should also be capable of standing alone. Think of your marketing fact sheet as your company's resume.

Brief fact sheets (one or two pages max) are a convenient way to offer a professional introduction to your business and answer key questions for business relationships. Fact sheets are also ideal to submit with press releases and other news items. Or perhaps you want to join a new vendor list and the organization asks for a brief overview about your business. Fact sheets also ensure your company information is portrayed correctly.

When creating a fact sheet, be clear, brief, and specific. Organize your information into categories and use short sentences and bulleted items. Fact sheets are a great way to break down complicated information into easily grasped, small pieces that provide an overall view of your company. The creative team at Solid Impressions is here if you need help developing a fact sheet for your business.

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