Have you taken a close look at your company logo lately? Does it look
like it came straight out of the 1980s, or have you kept it up-to-date?
An outdated logo can make you look stagnant and stale in the minds of
prospective customers. To combat this effect, many companies redesign
their logos every few years to keep them fresh. If your company is
considering a logo update, here are some tips to help:
- Choose a logo that looks good large or small. This will allow for more variety in your ads and other printed materials.
- Keep it simple. Your logo doesn't have to look fancy to grab
attention. Just look at IBM and Apple. Their logos are simple but
memorable.
- Limit
yourself to two colors of ink. Having too many ink colors in
your company's logo will put an unnecessary strain on your printing
budget - and might actually look distracting, rather than distinctive. A
nice-looking, two-color logo will give you the professional look you
want at a reasonable price.
- Use standard ink colors. Custom-mixed inks cost more, and many standard ink colors offer just as unique and professional a look as their more expensive, custom-mixed cousins.
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