Skip to main content

Spice up your Coupons!

In today's competitive business market, a 10 percent off coupon is rarely enough enticement to convince customers to purchase from you versus your competitor. Here are a few creative ideas to spice up your coupons:
  • Offer something for free or a "buy one-get one" on a popular item. Customers love these types of deals, and they are a great way to entice people into your business.

  • Design your coupons as an "admit one" type of event ticket to save on an exclusive list of items.

  • Provide a coupon for a free bonus item or valuable upgrade. For example, purchase a haircut and receive a free shampoo and style.

  • Provide a cash value discount rather than a percentage off (such as $10 off a $30 purchase), since a dollar amount is perceived as more valuable because it feels like cash.

  • Offer a discount on a complementary product or service to convince the customer to buy other products they hadn't intended to purchase.

  • Provide discounts for specific groups, such as teachers, senior citizens, daycares, or healthcare professionals.

  • Offer a scratch-off mystery savings or a secret code with a discount amount that can only be revealed at the time of purchase.

  • Provide a discount based on the weather, a local sports team score, or something else relevant to your customers. For example, you might offer a 30% discount if yesterday's temperature reached 30 degrees (high or low, that is, depending on the locale).

  • Ask customers to provide information on the coupon if they want to be entered into a grand prize drawing when they redeem the coupon (or easily track coupon use by using direct mail coupons that already include customer information).

  • Distribute coupons with your receipts to encourage follow-up purchases.

  • Consider turning your coupon into a discount card or customer loyalty promotion that entitles the user to a regular discount every time they visit, which will encourage them to return again and again for exclusive savings.

  • Offer a coupon for free shipping or free delivery, as well as free return shipping for those who are on the fence about purchasing from you.

  • Bundle a group of products or services together, showing the itemized pricing for each. Then show a discounted bundle price for value savings when purchased together.
If you'd like help creating the perfect coupons your customers will look forward to receiving, our team of creative experts is here to help. Give us a call today!

Comments

Popular posts from this blog

Print Coupons Are Valuable Tool for Driving Business

With the advent of the Internet and mobile technology, it may seem that print advertising has gone by the wayside. However, that is simply not true. In fact, there are still many legitimate, valuable uses for print advertising. One of those opportunities is coupons. We see coupons in grocery stores constantly. Every Sunday paper has coupons that give customers incentive to try new products or new versions of older products. Why is that? Simply put, coupons work. So how can you use coupons effectively if you're not running a grocery store? Here are some ideas to consider: Return Business Coupons are one of the best ways to obtain return business. For example, consider creating a "Buy 10, Get 1 Free" card. This type of coupon works well for businesses that sell multiples of the same type of product. Examples might include "Buy 10 earrings, Get 1 Free" or "Buy 10 ink cartridges, Get 1 Free." Another option is to offer a coupon to every...

USPS Offers Discounts for Direct Mail with QR Codes

The United States Postal Service has announced a discount program that provides an amazing opportunity for businesses that want to increase their sales through direct mail marketing. For the months of July and August 2011, any business that uses QR codes on their direct mail piece will receive a 3% upfront discount off the postage amount. It is not often that the Postal Service has a sale, so this is a great time to take advantage of a discount and to also get started with your QR code campaign. Please review the FAQ below from the USPS for some general information, and please don't hesitate to contact us for help with your next direct mail marketing campaign. 2011 Mobile Barcode Promotion -- FAQs GENERAL INFORMATION, ELIGIBILITY, AND REQUIREMENTS 1. What is the 2011 Mobile Barcode Promotion? The Mobile Barcode Promotion is intended to build awareness of mobile technology and demonstrate to mailers how mobile barcodes can increase the value of mail. The promotion provides business...

Designing Direct Mail That Sells

  If it sells, it is creative. This, in essence, is the first rule of direct mail design, according to legendary designer and author, David Ogilvy. But what sells? Here are a few tips to keep in mind when designing your next direct mail marketing piece: The basics are in your mailbox. When you need inspiration, just go to your own personal direct mail idea vault... your mailbox! You probably receive tons of good direct mail each year. Set aside packages that catch your eye. The companies mailing these have spent thousands of dollars researching the best methods. Why not learn from their research? Always try to beat your previous response rate. Play around with the design before sending the mailing out again. See if minor changes make a significant difference in the response rate. Send out different versions of your design to similar groups in your database, and test to see which one results in the most responses. Whatever you do, test it, and then test it again! Use words that...