Skip to main content

Printing: Greener than You Think

Everyone who's worked around printing has undoubtedly heard the same mantra at least once or twice: Save a tree -- don't print. While it's true that climate change is a major challenge facing our nation and the world, the idea that printing is contributing to deforestation is a misconception. Research indicates that the number of trees in the U.S. is actually on the rise. Tree farming -- the source of most paper products -- is the cause.

In reality, printing is a sustainable industry that actually benefits the environment. Let's debunk a few of the myths surrounding printing... and discover why it's greener than you think.

Myth #1: The Number of Trees in the U.S. is Declining

Actually, the opposite is true. Statistics from the Food and Agriculture Organization indicate that forest growth has exceeded harvest for more than 60 years; in fact, forest growth volume is 380 percent more today than it was in the 1920s. That means that the country is actually home to 20 percent more trees today than on the first Earth Day in 1970.

What's behind this growth? A few factors, including:

  1. Expansion of national parks

  2. Population shift from rural to urban areas

  3. Sustainable tree farming



Number three is especially significant for the printing industry. Every day, those who privately own and manage forests, tree farms, and tree plantations plant about 4 million trees -- or three times as many as they harvest.

Myth #2: Printing Kills Forests

Only about 11 percent of harvested trees are used to make paper (while 53 percent are used for fuel and 28 percent for lumber), so that "think before you print and save a tree" saying isn't accurate.

In fact, printing actually contributes to the increasing number of trees. How? When there's a healthy market for sustainably grown trees, landowners are much more likely to continue using their land to grow and maintain forests, rather than sell land off to developers. The more land that's used for sustainable tree farming, the less pressure there is on primary forests to produce wood fiber.

Myth #3: Going Digital is Better for the Earth

As it turns out, not so much. Do you know what materials are used to manufacture those iPads, smart phones, e-readers, and laptops? Let's compare e-readers and books.

Materials: An e-reader requires extraction of 33 pounds of minerals and 79 gallons of water; a book requires two-thirds of a pound of minerals and 2 gallons of water to produce.

Manufacturing: Making an e-reader requires a heavy energy input of about 100 kilowatt hours of fossil fuels and produces 66 pounds of carbon dioxide; a book requires 2 kilowatt hours and produces about a pound of CO2.

Health Impact: The adverse effects on human health -- such as toxic emissions -- of making an e-reader are 70 times higher than that of making a book.

Disposal: E-readers contain toxins that can leach into ground water if not properly recycled; a non-recycled book decomposes in a landfill, generating about twice as many emissions as the manufacturing process.

A few other facts to consider: In the U.S., more than half the energy expended on paper manufacturing comes from renewable resources, and printing is a one-time input of energy. Digital devices, on the other hand, require constant energy. Plus, Americans generate more than 13 million tons of e-waste per year. Overall, the environmental impact of one e-reader is equivalent to about 100 books, according to the New York Times.

Given the numbers, it's easy to understand how printing contributes to a greener Earth.

Comments

Popular posts from this blog

New Tabbing Requirements for Booklets

PROCESSING Letter-Size Booklets The Postal Service has established new standards to improve processing and handling of automation compatible letter-size booklets. There are changes to tab size and location, paper weight and dimensions. Booklets are mail pieces with a bound edge and include sheets fastened with at least two staples in the manufacturing fold (saddle-stitched), perfect bound, pressed-glued, or joined together by another binding method that is automation-compatible and produces an end where pages are attached. In general, booklets are open on three sides before sealing, like a book, and must be uniformly thick. Large, bound booklets that are folded for mailing, also called “quarter-fold” booklets, qualify for automation and machinable prices if the final mailpiece remains nearly uniform in thickness. To improve the productivity of processing booklets and to decrease damage to mail pieces, the new standards require that booklets have three, 1 1/2-inch tabs placed on the sid...

Why Choose Newsletters?

When it comes to business marketing outreach tools, it just doesn't get much more venerable than the newsletter. In fact, some even describe the newsletter as the perfect intersection of tradition and technology. Indeed, it's hard to top a well-designed newsletter that's filled with useful, relevant information and thoughtful graphics and images, especially when it's printed on attractive paper. A well-done newsletter simply screams "high-quality," an impression that rubs off on the business that distributes it. The newsletter's history itself is inextricably entwined with commerce and marketing. Let's delve into the background of this classic marketing tool -- and explore the new ways that newsletters meld tech and tradition. Newsletters: The Early Days Historians believe that the first newsletter was created in 1538, decades before the advent of newspapers, but the first documented newsletter appeared in England in 1631. Titled "The Co...