How good is your business card?

Thought this was kind of funny. Although he is a little extreme he makes some good points. If you need help designing a business card that makes a solid impression give us a call.

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Poster Design Tips

At its best, poster design is the territory of the truly creative, and it has been used in the past as a public display of individual talent. When you are designing in this graphic form, the poster's purpose and application should be your first considerations. The poster will normally be on display in a public area, where it will have to compete both with its surroundings and with other posters. Poster Design Checklist: Establish the information to be conveyed. Decide on the size, proportion, and shape. Research the locations for your poster. Simplify the information to be communicated. Produce scaled-down versions of the design. Consider the space and its effects very carefully. Select the typefaces that work for your design. Make sure the message is conveyed clearly and dynamically. Present a number of alternative designs. When you are designing a poster, the first decision to make is the size and shape of the design area. This may be governed by the displa...

Print Coupons Are Valuable Tool for Driving Business

With the advent of the Internet and mobile technology, it may seem that print advertising has gone by the wayside. However, that is simply not true. In fact, there are still many legitimate, valuable uses for print advertising. One of those opportunities is coupons. We see coupons in grocery stores constantly. Every Sunday paper has coupons that give customers incentive to try new products or new versions of older products. Why is that? Simply put, coupons work. So how can you use coupons effectively if you're not running a grocery store? Here are some ideas to consider: Return Business Coupons are one of the best ways to obtain return business. For example, consider creating a "Buy 10, Get 1 Free" card. This type of coupon works well for businesses that sell multiples of the same type of product. Examples might include "Buy 10 earrings, Get 1 Free" or "Buy 10 ink cartridges, Get 1 Free." Another option is to offer a coupon to every...

Marketing Fact Sheet

While brochures, flyers, and other marketing materials are great ways to offer elaborate details about your business history or products, a marketing fact sheet is a helpful way to summarize details about your business profile, such as your date of incorporation, employee stats, office locations, executive contacts, etc. While fact sheets are a popular addition to any packet of marketing information, they should also be capable of standing alone. Think of your marketing fact sheet as your company's resume. Brief fact sheets (one or two pages max) are a convenient way to offer a professional introduction to your business and answer key questions for business relationships. Fact sheets are also ideal to submit with press releases and other news items. Or perhaps you want to join a new vendor list and the organization asks for a brief overview about your business. Fact sheets also ensure your company information is portrayed correctly. When creating a ...

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