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Preparing Files for Print



If you design your own marketing materials, successfully preparing your files for print production can not only save you time and money, but will also ensure your final product is exactly what you envision.


Here are a few tips on how to prepare your files for print:

  • Include a listing of all contents used in your file, such as fonts and images.

  • Save your files with explicit, useful names.

  • Include high resolution (300 dpi) images and make sure the images are linked to the images used in the document.

  • Modify images in a photo editing program before placing them in a layout file. For example, if you rotate an image, rotate it in Photoshop before you place it in Quark or InDesign.

  • Check your printout for text flow issues and bad text breaks.

  • Include all font styles (bold, italic, etc.) for every typeface used in the project, not just the individual font.

  • Use exact measurements and guidelines to ensure accuracy.

  • Include registration marks for bleed trims.

  • Define the size of the document to make sure it is the correct size for the final output.

  • Delete empty pages that aren’t necessary.

  • Clean up your file – deleting extra picture boxes, guides, and old data on areas that won't be printed (the pasteboard).

  • Spell check and proof to ensure your text is final.

  • Double check that pagination is correct.

  • Provide a mock-up of the final printed piece for quick reference, and mark up any special instructions such as bleeds, knockouts, color breaks, or overprints.

  • Note any special finishing techniques, such as die-cutting, perforating, special folds, or embossing.

  • Include contact information with phone number and e-mail in case questions arise.

If you have questions or need help preparing files for print production, you're not alone. We know this is a lot of information to wrap your mind around, but we're here to help! Our expert printing team is available to answer any of your questions and walk you through every step of the way. You can trust us to help you create printed products you're proud of!
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