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Event Flyers


If you're looking for an inexpensive way to promote an upcoming event, open house, or grand opening, event flyers are a great way to draw attention. Here are a few tips when creating your next event flyer:

* Create a unique name for the event that creates interest and entices viewers to read more. Be sure the name matches your type of event.

* Design your flyer with your target audience in mind. A flyer created for college students promoting a spring break bash will look dramatically different than a flyer announcing a church family fun event.

* Answer the five W's (who, what, when, where, why) as well as any other important info, such as admission price.

* Give enough interest for viewers to attend your event, but be brief and get to the point. Consider a tear-off section at the bottom of your flyer to highlight a web site or phone number for additional information.

* While eye-catching graphics are important, be sure the flyer is readable from a distance. Stand back a few feet and see if your headline is readable.

* Use either brightly colored paper or colorful graphics to help your flyer stand out.

* Include a special offer (such as discounted admission or a 2-for-1 coupon) to give people a reason to keep your flyer and remember your upcoming event.

* Distribute flyers by hand to locations visited by your target audience, tri-fold your event flyer and send as a self-mailer to your mailing list, inquire at local businesses to see if you can leave a stack on their checkout counter, post on announcement boards, and make flyers available at other similar events.

* Limit your flyers to only two different font styles. Be consistent with your brand styles whenever possible.

* If you have a lot of information to promote, expand your flyer to print on both sides or use over-sized paper to draw more attention.

For more ideas on how to promote an upcoming event, give us a call at 630-543-7300. Our print team specializes in creative ways to reach your target audience and promote your business.

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