The Power of Business Cards

Tips for Unleashing the Amazing Sales and Marketing Power of Business Cards

Business cards may be small, but their impact is huge. A business card plays an important part in making a lasting impression upon those you do business with.

When choosing a business card, don’t be cheap. (If you’re on a limited budget, try to save elsewhere.) Experienced sales reps know how important it is to make a good impression on their prospects. They buy nice clothes, drive nice cars, and wine and dine prospects and clients - only to give them a 5¢ business card?!? Why not consider a 10¢, 15¢, or 20¢ business card that would really wow a customer and add to the overall good impression?

1. Feature your company name prominently, with your name and title smaller. Using your company logo is important, because it will help people associate your name with the product you are selling.

2. Don’t take up too much space listing all the ways you can be contacted. It’s best to list your phone, fax, and email address. Personal cell phone numbers and beeper numbers should be given to the client verbally, when necessary.

3. Full-color printing can add a dramatic impact to the look of your business card. If your budget doesn’t support full color, there are a lot of creative possibilities using two colors of ink combined with a third color of paper.

4. Don’t overlook the backside of your business card. It is a great place to add more sales and marketing information, your mission statement, a map and location, or photos of your products.

5. It’s worth the time! Business cards are one of the most important tools for business today. The time and effort you spend creating and printing excellent business cards will pay future dividends.

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