Skip to main content

Change -- and controversy -- are brewing at Starbucks

Starbucks has decided to rid itself of the bothersome words "Starbucks Coffee" in its logo and leave behind only their green mermaid. The company says it's making the change because it sells more than coffee.

This is a pretty familiar issue to printers who debate changing their name from SomeName Printing Company to SomeName Marketing Company, in order to emphasize the diversity of products and services they provide. It's equally familiar to any company that is thinking about rebranding.

Some people think such a name change is a silly move. "I think it's nuts," said James Gregory, chief executive of brand consulting firm CoreBrand, in a Reuters article. "What's it going to be -- the coffee formerly known as Starbucks?"

On the other hand, there are companies for which their logo is so universal they don't need anything else. Apple comes to mind. For their part, Starbucks says, "Our new evolution liberates the siren from the outer ring, ma king her the true, welcoming face of Starbucks."

So I guess the question is -- what do you think? Will you buy more stuff from Starbucks, sans the "coffee"? And would you ever consider a similar move for your own company?

For reference, here's a link to the Reuters' piece quoted above:
http://www.reuters.com/article/idUSTRE7045YF20110106

Comments

Post a Comment

Popular posts from this blog

Print Coupons Are Valuable Tool for Driving Business

With the advent of the Internet and mobile technology, it may seem that print advertising has gone by the wayside. However, that is simply not true. In fact, there are still many legitimate, valuable uses for print advertising. One of those opportunities is coupons. We see coupons in grocery stores constantly. Every Sunday paper has coupons that give customers incentive to try new products or new versions of older products. Why is that? Simply put, coupons work. So how can you use coupons effectively if you're not running a grocery store? Here are some ideas to consider: Return Business Coupons are one of the best ways to obtain return business. For example, consider creating a "Buy 10, Get 1 Free" card. This type of coupon works well for businesses that sell multiples of the same type of product. Examples might include "Buy 10 earrings, Get 1 Free" or "Buy 10 ink cartridges, Get 1 Free." Another option is to offer a coupon to every...
Post a Comment
Read more

Poster Design Tips

At its best, poster design is the territory of the truly creative, and it has been used in the past as a public display of individual talent. When you are designing in this graphic form, the poster's purpose and application should be your first considerations. The poster will normally be on display in a public area, where it will have to compete both with its surroundings and with other posters. Poster Design Checklist: Establish the information to be conveyed. Decide on the size, proportion, and shape. Research the locations for your poster. Simplify the information to be communicated. Produce scaled-down versions of the design. Consider the space and its effects very carefully. Select the typefaces that work for your design. Make sure the message is conveyed clearly and dynamically. Present a number of alternative designs. When you are designing a poster, the first decision to make is the size and shape of the design area. This may be governed by the displa...
Post a Comment
Read more

Marketing Fact Sheet

While brochures, flyers, and other marketing materials are great ways to offer elaborate details about your business history or products, a marketing fact sheet is a helpful way to summarize details about your business profile, such as your date of incorporation, employee stats, office locations, executive contacts, etc. While fact sheets are a popular addition to any packet of marketing information, they should also be capable of standing alone. Think of your marketing fact sheet as your company's resume. Brief fact sheets (one or two pages max) are a convenient way to offer a professional introduction to your business and answer key questions for business relationships. Fact sheets are also ideal to submit with press releases and other news items. Or perhaps you want to join a new vendor list and the organization asks for a brief overview about your business. Fact sheets also ensure your company information is portrayed correctly. When creating a ...
Post a Comment
Read more