Skip to main content

Building it is not always enough to make them come

Many businesses work very hard to maximize search engine optimization on their websites. They then sit back and expect increased traffic flow. But SEO alone isn't enough anymore.

While SEO is a very important part of building a professional website, marketing is also crucial to the success of your site. Emphasize your web address on all your print marketing pieces, ads, giveaway items, email signatures, and the like. Here are a few additional creative ways to entice visitors to your site:

Offer a free, unique tool at your website. For example, a walk-in healthcare clinic could offer a "View Current Wait Times Online" feature.

Promote coupons and special discounts available only through your website. This will encourage prospects and customers to revisit your site frequently.

Create a free local online listing for your business through Google, Bing, and/or Yahoo!

Post informative or creative how-to videos that are relevant to your business on YouTube. This will not only promote your business but also drive traffic to your site.

Publicize a contest or giveaway, with a sign-up on your website. Not only will you draw people to your site, but you can also increase your database for future marketing.

Submit news releases to print and online publications in your industry, and include a link to your site on each release.

Some of the best ideas for drawing visitors to your website might come directly from your coworker team. Consider creating an internal contest to encourage ideas for an innovative website promotion, and reward the winner of the best idea. The more valuable the prize (such as a cash gift or PTO), the more thought your team will put forth.

Comments

Post a Comment

Popular posts from this blog

Print Coupons Are Valuable Tool for Driving Business

With the advent of the Internet and mobile technology, it may seem that print advertising has gone by the wayside. However, that is simply not true. In fact, there are still many legitimate, valuable uses for print advertising. One of those opportunities is coupons. We see coupons in grocery stores constantly. Every Sunday paper has coupons that give customers incentive to try new products or new versions of older products. Why is that? Simply put, coupons work. So how can you use coupons effectively if you're not running a grocery store? Here are some ideas to consider: Return Business Coupons are one of the best ways to obtain return business. For example, consider creating a "Buy 10, Get 1 Free" card. This type of coupon works well for businesses that sell multiples of the same type of product. Examples might include "Buy 10 earrings, Get 1 Free" or "Buy 10 ink cartridges, Get 1 Free." Another option is to offer a coupon to every...
Post a Comment
Read more

Poster Design Tips

At its best, poster design is the territory of the truly creative, and it has been used in the past as a public display of individual talent. When you are designing in this graphic form, the poster's purpose and application should be your first considerations. The poster will normally be on display in a public area, where it will have to compete both with its surroundings and with other posters. Poster Design Checklist: Establish the information to be conveyed. Decide on the size, proportion, and shape. Research the locations for your poster. Simplify the information to be communicated. Produce scaled-down versions of the design. Consider the space and its effects very carefully. Select the typefaces that work for your design. Make sure the message is conveyed clearly and dynamically. Present a number of alternative designs. When you are designing a poster, the first decision to make is the size and shape of the design area. This may be governed by the displa...
Post a Comment
Read more

Four Foolproof Ways to Create a Great Company Logo

  Have you taken a close look at your company logo lately? Does it look like it came straight out of the 1980s, or have you kept it up-to-date? An outdated logo can make you look stagnant and stale in the minds of prospective customers. To combat this effect, many companies redesign their logos every few years to keep them fresh. If your company is considering a logo update, here are some tips to help: Choose a logo that looks good large or small. This will allow for more variety in your ads and other printed materials. Keep it simple. Your logo doesn't have to look fancy to grab attention. Just look at IBM and Apple. Their logos are simple but memorable. Limit yourself to two colors of ink. Having too many ink colors in your company's logo will put an unnecessary strain on your printing budget - and might actually look distracting, rather than distinctive. A nice-looking, two-color logo will give you the professional look you want at a reasonable price. ...
Post a Comment
Read more