Skip to main content

USPS Offers Discounts for Direct Mail with QR Codes

The United States Postal Service has announced a discount program that provides an amazing opportunity for businesses that want to increase their sales through direct mail marketing.

For the months of July and August 2011, any business that uses QR codes on their direct mail piece will receive a 3% upfront discount off the postage amount. It is not often that the Postal Service has a sale, so this is a great time to take advantage of a discount and to also get started with your QR code campaign.

Please review the FAQ below from the USPS for some general information, and please don't hesitate to contact us for help with your next direct mail marketing campaign.

2011 Mobile Barcode Promotion -- FAQs

GENERAL INFORMATION, ELIGIBILITY, AND REQUIREMENTS

1. What is the 2011 Mobile Barcode Promotion?
The Mobile Barcode Promotion is intended to build awareness of mobile technology and demonstrate to mailers how mobile barcodes can increase the value of mail. The promotion provides business mailers with an upfront 3% discount on standard and first-class letters, flats, and cards that include a two-dimensional (2-D) barcode that can be read or scanned by a smartphone.

2. Why is the Postal Service offering this promotion?
The Mobile Barcode Promotion was designed to increase the value of direct mail and build awareness around integrating mobile technology into direct mail communications.

3. When does the Mobile Barcode Promotion begin?
The promotion runs from July 1 through August 31, 2011.

4. Who is eligible to participate?
All companies, including Mail Service Providers (MSPs), who mail using a permit imprint and submit their mailing documentation electronically are eligible to participate.

5. Do I have to apply/register to participate in the Mobile Barcode Promotion?
The Mobile Barcode Promotion does not require an application or advance registration.

6. How do I participate?
Submit qualifying standard or first-class letters, flats, or cards electronically using a permit imprint payment method to the Business Mail Entry Unit (BMEU) for acceptance within the specified promotion period, and meet all other promotion requirements.

7. What are the promotion requirements?
All of the following must apply:
  • All mailpieces in the mailing postage statement must include a mobile 2-D barcode on the outside of the mailpiece or within the mailpiece.

  • The mobile barcode must be used for marketing purposes and must be relevant to the contents of the mailpiece. The objective of the 2-D mobile barcode on eligible mail pieces must be to initiate interaction with consumers via mobile smartphones to market, promote, or educate.

  • Mail must be tendered for acceptance during the promotion period, July 1, 2011, through August 31, 2011.
More information is available online at the Postal Service's Mobile Barcode Promotion website.
Labels:

Comments

Post a Comment

Popular posts from this blog

Appreciation Marketing

Everyone likes to feel appreciated. That's especially true when it comes to your customers. Appreciation marketing can help you develop lasting relationships and make customers think of you the next time they're ready to purchase. Here are a few ways to show customers your appreciation: Send a hand-written thank you card every time someone does business with you. Reward repeat customers with special deals, exclusive discounts, and coupons. Send holiday, birthday, or anniversary cards. These simple, pressure-free greetings will help increase top-of-mind awareness throughout the year. Offer useful information and helpful tips to educate customers and promote your expertise via blogs, newsletters, social media, and the like. Invite customers to an exclusive appreciation event designed for existing customers. Collaborate with non-competitive local businesses to create a coupon book or discount program across a range of industries. Create a customer loyalty progr...
Post a Comment
Read more

Print Coupons Are Valuable Tool for Driving Business

With the advent of the Internet and mobile technology, it may seem that print advertising has gone by the wayside. However, that is simply not true. In fact, there are still many legitimate, valuable uses for print advertising. One of those opportunities is coupons. We see coupons in grocery stores constantly. Every Sunday paper has coupons that give customers incentive to try new products or new versions of older products. Why is that? Simply put, coupons work. So how can you use coupons effectively if you're not running a grocery store? Here are some ideas to consider: Return Business Coupons are one of the best ways to obtain return business. For example, consider creating a "Buy 10, Get 1 Free" card. This type of coupon works well for businesses that sell multiples of the same type of product. Examples might include "Buy 10 earrings, Get 1 Free" or "Buy 10 ink cartridges, Get 1 Free." Another option is to offer a coupon to every...
Post a Comment
Read more