Skip to main content

The Sweetest Words in the English Language

When we first came kicking and screaming into this world, we were the center of attention. After all that time hanging out in the womb by ourselves, it makes perfect sense that we would believe everything revolved around us.

As we get older, some of us figure out that there are actually others out there, too. But one thing we never outgrow is the joy we get out of hearing our name. Successful retailers have learned that customers are much more likely to become loyal to their establishment if they get to know them well enough to greet them by name.

Studies have shown that when informational and advertising direct mailers are personalized with relevant information, including the recipient's name, interaction and response rates rise dramatically. This form of personalization is also referred to as Variable Data Printing (VDP). VDP allows not only text to be personalized but also the graphics and the images to be changed for each individual printed piece.

VDP allows you to reach your customers and prospects in a much more personal way. It's effective because it plays on our enjoyment and appreciation for seeing our name in print, as if we are hearing our name out loud. It evokes some of the deep-seated memories from our childhood that made us feel that we were the center of the world. Of course, this is only the first step to a hopefully long-term, mutually beneficial relationship, but it gives your company a much better chance to get past just hello.

If you want to get started on a personalized mail campaign just give us a call. We are here to help!

Comments

Post a Comment

Popular posts from this blog

Print Coupons Are Valuable Tool for Driving Business

With the advent of the Internet and mobile technology, it may seem that print advertising has gone by the wayside. However, that is simply not true. In fact, there are still many legitimate, valuable uses for print advertising. One of those opportunities is coupons. We see coupons in grocery stores constantly. Every Sunday paper has coupons that give customers incentive to try new products or new versions of older products. Why is that? Simply put, coupons work. So how can you use coupons effectively if you're not running a grocery store? Here are some ideas to consider: Return Business Coupons are one of the best ways to obtain return business. For example, consider creating a "Buy 10, Get 1 Free" card. This type of coupon works well for businesses that sell multiples of the same type of product. Examples might include "Buy 10 earrings, Get 1 Free" or "Buy 10 ink cartridges, Get 1 Free." Another option is to offer a coupon to every...
Post a Comment
Read more

Poster Design Tips

At its best, poster design is the territory of the truly creative, and it has been used in the past as a public display of individual talent. When you are designing in this graphic form, the poster's purpose and application should be your first considerations. The poster will normally be on display in a public area, where it will have to compete both with its surroundings and with other posters. Poster Design Checklist: Establish the information to be conveyed. Decide on the size, proportion, and shape. Research the locations for your poster. Simplify the information to be communicated. Produce scaled-down versions of the design. Consider the space and its effects very carefully. Select the typefaces that work for your design. Make sure the message is conveyed clearly and dynamically. Present a number of alternative designs. When you are designing a poster, the first decision to make is the size and shape of the design area. This may be governed by the displa...
Post a Comment
Read more

Four Foolproof Ways to Create a Great Company Logo

  Have you taken a close look at your company logo lately? Does it look like it came straight out of the 1980s, or have you kept it up-to-date? An outdated logo can make you look stagnant and stale in the minds of prospective customers. To combat this effect, many companies redesign their logos every few years to keep them fresh. If your company is considering a logo update, here are some tips to help: Choose a logo that looks good large or small. This will allow for more variety in your ads and other printed materials. Keep it simple. Your logo doesn't have to look fancy to grab attention. Just look at IBM and Apple. Their logos are simple but memorable. Limit yourself to two colors of ink. Having too many ink colors in your company's logo will put an unnecessary strain on your printing budget - and might actually look distracting, rather than distinctive. A nice-looking, two-color logo will give you the professional look you want at a reasonable price. ...
Post a Comment
Read more