Skip to main content

Oversized Brochures


 














Oversized brochures are an easy way to make a powerful statement about your company and ensure that your brochures get noticed. Not only do large brochures stand out and demand attention in comparison to smaller marketing materials, but they also expand your marketing real estate and allow for more creative and attention-getting design.

Informative brochures are a great way to educate your customers about your specific products or services. By presenting lots of useful information, your customers will feel more confident and empowered to make the right choice, increasing sales. Here are a few ideas to consider when creating a successful oversized brochure:
  • Provide an in-depth comparison between your own product lineup or against a competitor.

  • Encourage customers to hold on to your brochure by making it a keeper. Include helpful tips, how-to information, industry resources, tips from the pros, and upcoming calendar of events, etc.

  • Include a tear away portion, such as your business card, coupons, sample vouchers, etc.

  • Use the large space to reveal a new product lineup or offer a product spotlight on a best-selling item.

  • Choose durable, heavy-weight paper since many may hold on to it as a reference guide.

  • Provide your contact information in multiple places so it is easy to find, such as along the bottom of every page or on the front and back covers.
If you need help in creating an oversized brochure give Solid Impressions a call. We can help!

Comments

Popular posts from this blog

Print Coupons Are Valuable Tool for Driving Business

With the advent of the Internet and mobile technology, it may seem that print advertising has gone by the wayside. However, that is simply not true. In fact, there are still many legitimate, valuable uses for print advertising. One of those opportunities is coupons. We see coupons in grocery stores constantly. Every Sunday paper has coupons that give customers incentive to try new products or new versions of older products. Why is that? Simply put, coupons work. So how can you use coupons effectively if you're not running a grocery store? Here are some ideas to consider: Return Business Coupons are one of the best ways to obtain return business. For example, consider creating a "Buy 10, Get 1 Free" card. This type of coupon works well for businesses that sell multiples of the same type of product. Examples might include "Buy 10 earrings, Get 1 Free" or "Buy 10 ink cartridges, Get 1 Free." Another option is to offer a coupon to every...

Poster Design Tips

At its best, poster design is the territory of the truly creative, and it has been used in the past as a public display of individual talent. When you are designing in this graphic form, the poster's purpose and application should be your first considerations. The poster will normally be on display in a public area, where it will have to compete both with its surroundings and with other posters. Poster Design Checklist: Establish the information to be conveyed. Decide on the size, proportion, and shape. Research the locations for your poster. Simplify the information to be communicated. Produce scaled-down versions of the design. Consider the space and its effects very carefully. Select the typefaces that work for your design. Make sure the message is conveyed clearly and dynamically. Present a number of alternative designs. When you are designing a poster, the first decision to make is the size and shape of the design area. This may be governed by the displa...

Four Foolproof Ways to Create a Great Company Logo

  Have you taken a close look at your company logo lately? Does it look like it came straight out of the 1980s, or have you kept it up-to-date? An outdated logo can make you look stagnant and stale in the minds of prospective customers. To combat this effect, many companies redesign their logos every few years to keep them fresh. If your company is considering a logo update, here are some tips to help: Choose a logo that looks good large or small. This will allow for more variety in your ads and other printed materials. Keep it simple. Your logo doesn't have to look fancy to grab attention. Just look at IBM and Apple. Their logos are simple but memorable. Limit yourself to two colors of ink. Having too many ink colors in your company's logo will put an unnecessary strain on your printing budget - and might actually look distracting, rather than distinctive. A nice-looking, two-color logo will give you the professional look you want at a reasonable price. ...