Creating a Powerful Direct Mail Offer

In order to maximize the potential of your next direct mail campaign, it's important to focus on one key aspect: your offer. Here are a few tips for creating a powerful direct mail offer that your audience will notice and respond to:

Create a unique promo, such as free bonus items or group packaged discounts.

Define response methods, such as "Order now at www…," "Call us today at 800…", etc.

Think like a customer and choose the best perceived value. For example, consider this same offer presented three different ways:
- 50% off!
- Half price!
- Buy one – get one free! (note: this is perceived as the most attractive offer)

Create an intriguing, time-sensitive offer as a great way to light the fire necessary to generate interest.

Personalize your message whenever possible.

Make sure your offer is clear and concise, and spell out all necessary details.

Highlight ways that your product (and offer) is a greater value than your competition.

Beware of creating an offer that sounds too good to be true. Be upfront with all costs, terms, etc.

Promote your guarantee. The stronger your guarantee, the better your responses.

Grab attention and get noticed with attractive, bold, graphics in vibrant colors printed on high-quality paper.
Remember, our creative team is eager to help if you'd like help creating a direct mail piece with an offer that is too good to refuse!

Comments

Preparing Files for Print

If you design your own marketing materials, successfully preparing your files for print production can not only save you time and money, but will also ensure your final product is exactly what you envision. Here are a few tips on how to prepare your files for print: Include a listing of all contents used in your file, such as fonts and images. Save your files with explicit, useful names. Include high resolution (300 dpi) images and make sure the images are linked to the images used in the document. Modify images in a photo editing program before placing them in a layout file. For example, if you rotate an image, rotate it in Photoshop before you place it in Quark or InDesign. Check your printout for text flow issues and bad text breaks. Include all font styles (bold, italic, etc.) for every typeface used in the project, not just the individual font. Use exact measurements and guidelines to ensure accuracy. Include registration marks for bleed trims. Define the size of the document to m

JPEG or TIFF

The JPEG file format has gained prominence over the past few years, in large part due to its ability to provide a fairly high-quality image at a fraction of the size of other formats, such as TIFF. Of course, that benefit comes at a cost. JPEGs save disk space by eliminating some of the subtle color changes not readily apparent to the human eye. At a minimal compression setting, those changes are fairly hard to see. The higher the compression, however, the more of those changes are lost, and the blurrier the image becomes. Here are some tips to remember when working with JPEG images: • Start at the top. If you’re taking your own digital photos, set your camera to its highest-quality JPEG setting. The images will come out larger, but the quality will look sharp. For photos when print quality is especially important, set the camera to save images as TIFF files, if that option is available. • When editing an image, consider saving it as a TIFF, instead of a JPEG file. TIFF files are large

Pack Extra Meaning into Your Message with Strategic Color Combinations

Of all the elements of design, color is probably the most challenging to understand. Color originates from a light source that is viewed directly or seen as reflected light. While colors can be displayed in spectrums, prisms, or contrasts, the power of colors is not only in their arrangement, but in the way we perceive them. Want to add depth to your message? The colors you choose can add an extra layer of meaning. Colors Prompt a Specific Response According to Sally Augustin from Psychology Today, research shows that particular colors can prompt measurable responses . Here are the impacts of five particular colors, and how you can use them to your advantage: Green Seeing the color green has been linked to more creative thinking—so greens are good options for pieces featuring innovation, creativity, artistic specialties, or proactive growth. Red People featured in front of red backgrounds are generally seen as more attractive when silhouetted against other colors, so reds are great fo

Solid Impressions

Search This Blog