Creating a Powerful Direct Mail Offer

In order to maximize the potential of your next direct mail campaign, it's important to focus on one key aspect: your offer. Here are a few tips for creating a powerful direct mail offer that your audience will notice and respond to:

Create a unique promo, such as free bonus items or group packaged discounts.

Define response methods, such as "Order now at www…," "Call us today at 800…", etc.

Think like a customer and choose the best perceived value. For example, consider this same offer presented three different ways:
- 50% off!
- Half price!
- Buy one – get one free! (note: this is perceived as the most attractive offer)

Create an intriguing, time-sensitive offer as a great way to light the fire necessary to generate interest.

Personalize your message whenever possible.

Make sure your offer is clear and concise, and spell out all necessary details.

Highlight ways that your product (and offer) is a greater value than your competition.

Beware of creating an offer that sounds too good to be true. Be upfront with all costs, terms, etc.

Promote your guarantee. The stronger your guarantee, the better your responses.

Grab attention and get noticed with attractive, bold, graphics in vibrant colors printed on high-quality paper.
Remember, our creative team is eager to help if you'd like help creating a direct mail piece with an offer that is too good to refuse!

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